Crowne Plaza Hotel
Hello, my name is Jenise Guidry and I am the Business Travel Manager with Crowne Plaza River District hotel.
The Crowne Plaza is a 16 story, 299 room hotel with a full unobstructed view of the beautiful James River in downtown Richmond. We are in easy walking distance of Brown’s Island and downtown events. Our shuttle service is also available.
Our brand promise is a Better Meeting Experience for meeting planners and a Better Night Sleep for meeting attendees and all guests. We deliver on our promise with Daily Debriefings with the meeting planner and the Crowne Meeting Manager so there are no surprises with the invoices. Our sleep package includes numerous layers of comfort including new mattresses, cushy bed topper, 4 hyperallergenic fluffy pillows, triple sheeted with cotton sheets and blankets, European duvet covers, Sleep CD, eye mask, ear plugs, lavender spray , drape clip , night light and Guaranteed Wake up Service.
Here is my card. Call me and I will show you around our hotel. If you have time we can stop in our Great Room for a Starbucks Beverage to enjoy while I show you our hotel.
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Hi Jenise,
A couple of comments: I would make the pitch less about the hotel and gear it more toward what the guest will FEEL. Something like, “When was the last time you woke up after a night in a hotel feeling like you’d been sleeping on a cloud”? You could also say, when people ask what you do, “I help business travelers feel right at home.” That’s a pretty intriguing question. I’d pick a few of the top things that set your hotel apart and find a way to gear it to what it does for the guest, and use your pitch to focus on those areas. What your hotel has is very unique - it sounds spa-like, and made me want to stay there! I think those points need to come much sooner in the pitch so you pique their interest. Good luck!
Jenise,
A few things to consider with your pitch. 1) keep it as short as possible up front. Say something that will get people interested and they will ask for more info. At that point you can offer a bit more. If you tell too much up front, most folks tune out.
2) Make sure you are talking about what “they” get not what “you” do. Instead of ‘we have sumptuous beds’ you’ll want to say ‘you get to sleep in the softest bed in Richmond.’ Anytime you feel the urge to say ‘I’ or ‘we’, change it to you and you’ll get many more positive responses.
Remember, everyone wants to listen to only one radio station- WIIFM- What’s In It For Me!
Good luck and feel free to resubmit for more feedback
Hey Jenise,
I’ll leave the advice to the experts, but I wanted to thank you for participating with the inaugural pitch. I hope the advice proves helpful to you!